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Media (Additional Lessons):
Objectives:
 
 
Compare and Contrast Formats
Items/Equipment Needed: poster/tag board (billboard), cassette recorder, computer/printer, video camera/editor.
Activity Description:
Students are divided into project groups. Using the same topic for all groups, each group will create a presentation: newspaper article, radio commercial, billboard advertisement, TV commercial. The various formats will be reviewed and discussed by the class - comparison/contrast. Opinions will be shared and each opinion must be supported by the viewer's reasoning. For example, if the radio commercial is believed to be the most effective presentation, the viewer must support his/her opinion with "why". The discussion may be broadened with 1) formats types for specific audiences or purposes, 2) composition requirements for various formats, 3) significant components for various formats, 4) cost effective use of media.
Notes: Student will learn about 'story-telling' and how ideas may be presented for audience appeal.
 
Vocabulary:
 

Notes:
  1. PRODUCER: A producer brings all the elements of production together and is responsible for enlisting talent (e.g. actors and artists), experts (e.g. educational advisers), and support (e.g. programmers) and putting them to work so that a final product can be realized.
  2. ADVISOR: An advisor brings specific knowledge to the project that you might not have. For example, if you're making a show/game about healthy eating, you could consider working with a nutritionist.
  3. PROJECT MANAGER: A project manager is responsible for scheduling and creating and tracking the project budget. And, they develop timelines, so that things happen in the right order (you can't record character voices until you've written a script) and so that the project moves forward according to schedule.
  4. DEVELOPER/PROGRAMMER: A developer/programmer creates code for the show/game using a variety of tools and languages. They are responsible for making sure the game works.
  5. DESIGNER: A designer can take on a lot of different roles — storyboarding, illustrating backgrounds and characters, designing buttons and other graphics in the show/game, etc.
  6. ANIMATOR: An animator is responsible for bringing the characters in a show/game to life. They usually need to be skilled in animation programs.
  7. TALENT: This usually refers to voice actors. It's the person who speaks the scripted lines needed in a show/game to introduce it, give feedback to players/audience, etc.
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